During the early days of the 2000 presidential campaign, Senator John McCain crisscrossed New Hampshire in a bus with the words Straight Talk Express emblazoned across the sides. As McCain, his staff, and the press corps traveled together from town-to-town, the phrase, and the bus itself came to define his campaign.
Every time a political pundit wrote about traveling with McCain on the Straight Talk Express, it reinforced McCain’s brand as an independent straight-shooter. Additionally, every time the bus rolled down Main Street in some small New Hampshire town, or along I-93 from Concord to Manchester, it served as a rolling billboard for McCain himself.
While McCain’s presidential campaign was ultimately unsuccessful, the Straight Talk Express messaging resonated strongly with the public. So much so that in 2008, when McCain ran for president against then-Senator Barack Obama, he returned to the Straight Talk Express hoping to recapture the same magic.
Transportation, Comfort and Advertising Combined
More than 20 years later, many campaigns have followed McCain’s example by affixing temporary branding to RVs.
This approach makes sense. After all, political campaigns are grueling and often require frequent travel as candidates, staff, and volunteers engage voters. Using a branded motorhome as a campaign base provides workers with mobile office space.
Many large motorhomes also come equipped with full kitchen and bathroom facilities, which can help make the tough work of campaigning more comfortable.
For candidates spending extensive time on the road, RVs also serve as a home-away-from-home that offers them a private retreat from the demands of campaigning.
When you include customized branding, these mobile office spaces and candidate retreats suddenly become valuable messaging platforms. They’re transformed into rolling billboards, traveling down the roads of America, spreading the candidate’s message along the way.
Customized RV Wraps for Political Campaigns
Allstar Coaches not only offers a large selection of Class A motorhomes for rent, but our design team can also help brand your rental with custom RV wraps to create a customized rolling billboard.
All you need to do is provide the design. We’ll create the template and install it on your campaign’s rental RV. Then, your 45-foot long mobile billboard is ready to turn a few heads and change a few minds.
However, our job doesn’t end once the motorhome leaves the lot.
Allstar Coaches also provides 24-hour service and support for your RV rental. If you encounter any mechanical or system problems, our mobile technicians will get your RV up-and-running again as soon as possible, so your team can get back out on the campaign trail.
Hit the Campaign Trail in a Branded RV
A branded RV can be a tremendous asset for any campaign. No matter which side of the aisle you fall on, Allstar Coaches can help create beautiful and effective RV wraps that send the best message to potential voters.
To learn more about our RV rentals and custom wrap services, fill out our handy contact form or call us at (866) 838-4465.
